Powershop power specials
Around 30,000 customers purchase weekly power specials which are sold via the Powershop app and promoted across Facebook and Instagram. Topical in nature, specials are concepted and completed in a day. They’re designed to give the customers a laugh and encourage positive brand sentiment across social.
Copywriting - Sacha Stevens … Design - Sam Yates / Dan Hutchinson
Y2K Calling - April 2022
Bennifer are engaged and Britney’s pregnant – oops! She did it again! Déjà voodoo anyone?
History’s destined to repeat itself and so are we. Here’s a power special! It’s in the shop until midnight XXXX. Grab it before the real Slim Shady stands up again and your snake dies.
Just a tuber gourd - March 2022
Dug the Spud’s disguise has been peeled back and a collective sigh of relief can be heard from big potatoes everywhere. The top spot is back up for grabs as the world now sees this imposter for what it is – no gourd.
The Fraud Award goes to Dug, but this special is for you. It’s buried in the shop until midnight Thursday. Dig it up now before it too reveals itself to be a phony.
Person of the year - December 2021
We’re proud to announce that 2021’s Toime Magazeen’s person of the year goes to The Little Digger That Could. While the rest of the world couldn’t help the big stuck boat out of the Suez, the Little Digger was there, every day-a-shovelin’.
Congratulations Little Digger, here’s a special in your honour. It’s in the shop until midnight XXXX. Get the scoop before Toime sells out.
In situ…
In situ…
Emergency Reserves - December 2021
In the face of a global maple syrup shortage, Canada has sounded the sirens and scanned their retinas, opening the doors to their EMERGENCY RESERVES - proving once again, that they are truly the friendliest folk on earth.
To thank Canada for their foresight and generosity, here’s a power special. We’ve got heaps in our reserves, but it won’t stick around forever, eh? It’s in the shop till midnight XXXX.
Space Fights - Episode 1 - May 2021
Not that long ago, in a galaxy just round the corner, the large elfman Yoyo and his mate Duke Landrunner had a dance skirmish with their arch nemesis Angry Dad Man. LED sticks were crossed and for some reason, ol’ Munchy was there. “ZAP” they shouted…
What will happen next? It’s not important. All that matters is that there is a special in the shop until midnight Friday. May the 4th be with you, young wizard - buy the special you should.
The little digger that could - March 2021
“I think I can, I think I can,” thinks the little digger as it scoops the big ship Ever Given to freedom.
Shipping might be delayed at the moment, but this week’s power special isn’t. You’ve got until midnight Sunday to take a 20 point turn over to the shop before the shipping lanes open again and it disappears.